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ASD Logo Usage Policy
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ASD Logo Usage License Agreement

The following logo is the property of The Association of Steel Distributors (ASD). Use of the ASD logo shall constitute consideration for, agreement to, and acceptance of the following terms and conditions of this license by the user:

  1. Any failure by a user to comply with the terms and conditions contained herein may result in the immediate revocation of this license, in addition to any other sanctions imposed ASD. The interpretation and enforcement (or lack thereof) of these terms and conditions, and compliance therewith, shall be made by ASD in its sole discretion.
  2. The ASD logo is made available in electronic and print format in color. The logo may not be revised or altered in any way, and must be displayed in the same form as produced by ASD. The official color of the logos is Pantone Matching System (PMS) 294 blue and (PMS) 8001 grey. The logos must be printed in their official colors or in black.
  3. The ASD logo may be used in a professional manner on the user's business cards, stationery, literature, advertisements, storefront window, Web site, or in any other comparable manner. If the logo is posted electronically, it must be linked to The logo may not be used in any manner that, in the sole discretion of ASD: discredits ASD or tarnishes its reputation and goodwill; is false or misleading; violates the rights of others; violates any law, regulation or other public policy; or mischaracterizes the relationship between ASD and the user, including but not limited to any use of the logo that might be reasonably construed as an endorsement, approval, sponsorship, or certification by ASD of the user, the user's business or organization, or the user's products or services, or that might be reasonably construed as support or encouragement to purchase or utilize the user's products or services.
  4. The logo shall remain at all times the sole and exclusive intellectual property of ASD. ASD shall have the right, from time to time, to request samples of use of the logo from which it may determine compliance with these terms and conditions. Without further notice, ASD reserves the right to prohibit use of the logo if it determines, in its sole discretion, that a user's logo usage, whether willful or negligent, is not in strict accordance with the terms and conditions of this license, otherwise could discredit ASD or tarnish its reputation and goodwill.
  5. Any questions concerning use of the logo or the terms and conditions of this license should be directed to ASD Headquarters at 330 N. Wabash Avenue, Suite 2000, Chicago, IL 60611 USA or sent via email to

The ASD logo can be accessed via the following link: Download logo (zip)

Association of Steel Distributors (ASD) | 2135 Point Blvd Elgin, Il 60123  |  815.227.8217  |  Email

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